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Brainstorming and Research
My group members and I used various different research methods such as interviews, surveys, tree testing, usability testing and card sorting to understand where users were having trouble and what places took them the most time to navigate.
Optimal Workshop gave us the opportunity to indicate what users were facing while navigating the site and where they spent the most time.
Key Findings
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Users struggling with unclear labels
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Confusing navigation names leading to missing links
Insights into ideas
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Meeting with usability testers to understand where and what they struggled with
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Understanding the internal challenges
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Analyzing the patterns across all data to identify the main problems
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Thinking of solutions on how to enhance navigation and help students find exactly what they are looking for




Solutions + Recommendations
The solutions we included were creating clearer labels to help students easily
access their needs, and recommended a centralized student landing page with dynamic news boards highlighting timely resources such as tuition and student loans. This would simplify their experience and reduce the numerous student inquires to service Laurier.
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